Renuka Shahane raises concerns over audience shift towards OTT content: ‘Very scary situation for…’

Old actress and filmmaker Renuka Shahane has voiced her issues about the transferring dynamics of the Indian movie exchange, in particular the increasing preference for OTT platforms over theatrical experiences. Reflecting on the recent reveal of cinema, she highlighted how changing audience habits are affecting the fate of screech-driven movies, leaving many filmmakers and producers in a tricky wretchedness. Speaking to IANS, Shahane acknowledged that the panorama has changed tremendously for filmmakers, producers, distributors, and theatre owners alike.

Highlighting the impact of the Covid-19 pandemic, the ‘Hum Aapke Hain Koun..!’ actress favorite how the obligatory halt in movie production and the closure of cinema halls pushed audiences toward OTT platforms. Drawing comparisons with the pre-pandemic period, Renuka Shahane identified that before Covid, audiences were extra enthralling to beef up a huge sequence of narratives — no longer good great-scale entertainers.

“Primarily, it’s a if truth be told provoking reveal of affairs for filmmakers and producers in particular, even for distributors, theatre owners. The reveal of affairs in Covid, of route, it became a compulsion. All of us needed to good halt work. So, for 2 years, we were staring at screech totally on OTT platforms. That’s how they grew to remodel so favorite in each set apart our country. However, you realize, before that, I if truth be told feel the set apart our exchange became enthusiastic, Hindi movie exchange, I’ll discuss about, I’m no longer thoroughly versed with any various exchange, nonetheless whether or no longer it became Marathi or whether or no longer it became a Hindi movie exchange, a form of narratives, which weren't primarily mass entertainers, were doing thoroughly before the appearance of Covid,” the actress explained.

Then all over again, Renuka expressed narrate that the audience’s mindset has changed post-Covid. With many viewers now preferring to look ahead to movies to free up on streaming platforms, theatre footfall has taken a success — in particular for mid-funds or screech-driven movies. “Easiest greater-than-life topics are now form of seen by folks in theatres,” she stated, alongside with that even OTT platforms are hesitant to assemble movies except they've had a theatrical free up.

Renuka Shahane expressed, “Different families who broken-down to on a peculiar foundation buy tickets and shuffle to theatres are now waiting for movies to return on OTT. Therefore, totally greater-than-life topics are being watched in theatres. For the relaxation, it’s a if truth be told dicey reveal of affairs for this reason of OTT platforms are no longer picking up movies except they're released theatrically.”