‘Rs 27000 for a…?’ Kriti Sanon’s sister Nupur gets brutally trolled for selling clothes at absurd prices

Actress Nupur Sanon, Kriti Sanon's sister, is currently in the spotlight not for her films but for her fashion brand, Label Nobo.

Jun 16, 2025 - 17:30
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‘Rs 27000 for a…?’ Kriti Sanon’s sister Nupur gets brutally trolled for selling clothes at absurd prices

You could occupy viewed many celebrities changing into entrepreneurs, trying to construct their sign beyond the silver screen. Actress Nupur Sanon, Kriti Sanon’s sister, is currently in the spotlight no longer for her movies but for her vogue mark, Payment Nobo. Launched final one year, the mark is grabbing consideration, but no longer all of it is definite.

Nupur, who made her performing debut alongside Akshay Kumar in the tune video Filhall, became final viewed in the Telugu movie Tiger Nageswara Rao (2023) and is made up our minds to appear in her first Hindi movie Noorani Chehra. But, her garments line has sparked necessary chatter online — and never for the explanations she may perchance need hoped.

Just no longer too long ago, Payment Nobo came below fire after users on social media called out the pricing of the clothes. Whereas the designs had been described as “basic” by plenty of vogue-watchers, the value tags occupy raised eyebrows. One person shared a screenshot exhibiting a straightforward maxi dress priced at Rs 10,700 and an asymmetrical outfit at Rs 10,900. One other vexed shopper pointed to a basic jumpsuit listed at Rs 11,000, whereas a dilapidated swimsuit equipped for a steep Rs 36,000.

Take a detect at it right here

The ridiculous sign aspects of Nupur Sanons ( Kritis sister) garments line called Payment Nobo. Doesn’t show why such basic cloths are equipped and such high sign aspects.Is it money laundering of some kind ( scamming patrons)?
byu/Affectionate_Post592 inBollyBlindsNGossip

Netizens didn’t reduction attend. “Right here's daylight robbery,” one person commented. One other asked ironically, “Is that this some kind of cash laundering?” Just a few accused Nupur of leveraging Kriti Sanon’s standing to sell overpriced garments.

As a replace of impressing patrons, it looks to be the mark’s strive at luxury has backfired — at the least online. Quite a lot of the social media users expressed their disappointment and stated that the pricing lacks justification and shows depressed mark positioning.

For those of you who don’t know, Nupur’s elder sister Kriti Sanon additionally ventured into commercial along with her skincare line Hyphen, which has bought a relatively warmer response. Whether Payment Nobo manages to flip round public perception or fades into the team of workers of celeb manufacturers remains to be viewed.

For now, Nupur Sanon’s entrepreneurial debut is making headlines — but no longer in the attain she doubtless supposed.

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