Samsung, Google unveil $1,799 device that aims to replace everything

Samsung and Google’s Galaxy XR headset blends AI, apps, and immersive computing in one sleek device.

Oct 28, 2025 - 07:30
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Samsung, Google unveil $1,799 device that aims to replace everything

Samsung and Google are pouring a lot of money into the future of spatial computing, and they aren't holding back.

Two big tech firms unveiled the Galaxy XR this week. It costs $1,799 and runs on Android XR, Google's new spatial operating system. It features Gemini (Google's most advanced AI), boasts immersive visuals, and is redesigned to help users navigate 3D space.

At first glance, Galaxy XR may seem like just another headset, but it claims to do more than simply replace a screen.

Users may use their voice, hands, or eyes to move about, pin numerous apps to a virtual workplace, or watch YouTube and NBA games in a private theater.

Google describes it as:

An infinite screen to explore your apps, with Gemini by your side.

That line isn't simply for branding; it's a plan.

Galaxy XR is Google's best attempt to make Android more than just a phone operating system. It lets users take 3D photos and search for things in real time with Circle to Search.

And for those keeping an eye on the AI-hardware competition, it might transform the game.

Galaxy XR puts Google’s Gemini AI — and Android — right in front of your face.

Boris Streubel/Getty Images

Gemini and Android XR aim to make Google’s AI indispensable

Galaxy XR is basically a Trojan horse. It's not only a fascinating new gadget; it's also a method for Google to show you what it wants to do with AI.

The entire gadget runs on Android XR, which is the newest operating system. It works with headsets and glasses to mix the real world with the digital world.

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Here’s what Galaxy XR looks like in practice:

  • Gemini, Google’s multimodal AI, doesn’t just answer questions — it can see what you’re doing.
  • Watching a YouTube video? Ask about the person on screen.
  • Exploring a city in Google Maps Immersive View? Look at a landmark and say, “What is that?”
  • Toggling between Chrome, Meet, and Docs? Say, “Organize these,” and Gemini will rearrange them mid-air.

It's ambient, context-aware computing, like what Apple showed off with Vision Pro. But now it's built on Android and has Google's whole app ecosystem behind it.

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Why is this important?

Gemini is no longer stuck in a phone or smart speaker — it's becoming more immersive.

That's the next stage for Google to make its AI not just beneficial, but also impossible to avoid.

Why Google and Samsung are betting this will be more than a headset

Galaxy XR is more than just a tech show for Google. It's a way to get AI, services, and apps out to people.

The headgear comes with an "Explorer Pack" that includes 12 months of Google AI Pro, YouTube Premium, Google Play Pass, and even NBA League Pass. This package is definitely meant to keep people using the headset longer.

That move is like what Apple has been doing with iCloud, Fitness+, and Arcade. But it also means something else: Google is finally making hardware that works well with its software.

For Samsung, on the other hand, it's an opportunity to be back on top in a product category it hasn't dominated since the early days of smartphones. Galaxy XR doesn't only have additions like Meta's Quest or Apple's Vision Pro; it has essential benefits such as Android's app universe and Google's AI.

The bottom line is that XR is more than just virtual reality now.

It's about managing how people work, watch, and search in the age of AI. Gemini is now practically in front of your face, making Google's goals clearer than ever.

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