Sephora makes bold move to reverse concerning customer behavior

The beauty retailer has made a major push to combat a growing threat.

Jul 2, 2025 - 10:30
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Sephora makes bold move to reverse concerning customer behavior

LVMH (LVMHF) , which owns class retail huge Sephora, currently suffered from an sudden shift in buyer behavior.

In LVMH’s first-quarter earnings epic for 2025, it published that its U.S. sales “observed a little decline” one day of the quarter, while the corporate’s total sales in perfumes and cosmetics remained flat.

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