Southwest Airlines makes pricey ticket change matching Delta, United, American
The airline that celebrated being different than its rival continues to become what it used to mock.
Southwest Airlines was as soon as the airline of the of us. It equipped transparent, all-inclusive fares and a democratic (albeit chaotic) boarding system.
Folks loved Southwest because it had very few extra charges, and the associated price it advertised was as soon as in overall the associated price you paid. Certain, the airline equipped extra-price early test-in as neatly as a vogue of lower-the-line "industrial" boarding likelihood. But bags, non-alcoholic drinks, and all the pieces you anticipated to be incorporated had been incorporated.
Connected: One more budget airline sounds alarms about the economic system
That started involving back in 2023 when Southwest (LUV) started chipping away at its id. It was as soon as a small swap at the birth — the airline started charging $8 per flight phase for WiFi, in space of $8 for your complete day.
It will sound small, nonetheless it was as soon as the airline adding a brand new charge for passengers who already had the bother of having to web a connection. To many, it was as soon as a salt-in-the-hurt transfer that didn't seem price the extra income.
What's Your Reaction?
