Starbucks CEO announces major update on turnaround plan

Over the final few quarters, Starbucks has struggled with trusty gross sales declines and slower retailer traffic. This appears to be a reflection of dissatisfied potentialities who have opted to acquire their morning "cup of Joe" at rival coffee retailers as an various.

Since taking on as Starbucks' new CEO, Brian Niccol has emphasized the have to raise the corporate attend to its roots by specializing in its core products and personalizing the coffee store expertise fancy it as soon as did.

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