Starbucks’ cold brew turns 10: How’d it become so popular?

There’s been a “generational shift” in how coffee is consumed—and Starbucks is credited for turning this smooth, extra-caffeinated beverage into a global phenomenon.

May 24, 2025 - 18:30
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Starbucks’ cold brew turns 10: How’d it become so popular?

Espresso followers know that their morning Joe isn’t good a drink. It’s a necessity, and on a regular foundation an estimated 2.25 billion cups of this prosperous, bitter beverage are loved worldwide.

However in the event you haven’t noticed (we are acutely aware of it’s aloof early), there’s been a wide shift in the form of us drink their espresso — as wintry brew — and credit goes to Starbucks for helping to gasoline the pattern.


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