Starbucks customers will face new norm in stores after sales dip
The coffee giant is eager to win back customers with a series of significant changes.
Starbucks (SBUX) appears to be losing its flavor amongst consumers since it just reported a startling dip in its sales. The news prompted its new CEO to announce a series of drastic changes to the company’s stores.
In Starbucks’ fourth-quarter earnings report for 2024, the coffee chain’s global comparable store sales reduced in size by 7% when put next with the same timeframe last year. In particular for the duration of the U.S., Starbucks faced a 6% year-over-year decline in comparable store sales.
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