The men's Lululemon rival you'll wish you discovered sooner

In case you ponder of Lululemon, you presumably portray ladies folk in Align leggings and crossbody belt bags. But that’s handiest half of the memoir.

Because someplace alongside the plan in which, Lululemon also grew to vary into a guy thing.

We’re talking about joggers that guys disclose by, tees that feel love nothing, and Commission pants that work for the quandary of job and the gymnasium.

There’s even a subreddit devoted exclusively to the men’s facet of the emblem, r/Lululemen, the keep guys evaluate match pics, debate ABC pants vs. Commission, and swap critiques on drops love they’re sneakers.

Related: Your subsequent Lululemon high can be made of extinct attire

So yeah, men aren’t correct having a sight at Lululemon. They’re constructing wardrobes, finding neighborhood, and changing into trace loyalists within the assignment.

But right here’s the object: a couple of of these loyalists are starting to stray.

And they’re now not going to correct any trace.

They’re going to 1 which’s swish, technical, growing rapid...and proper may give Lululemon a accurate dash for its money.

Why men are swapping Lululemon tools for Rhone

The shift isn’t taking place in silence.

On r/Lululemen, one standard thread titled “Well-liked brands exterior of Lululemon” makes it certain: Rhone is on the rise.

“One other big vote for Rhone,” one user, u/Whole-Association564, wrote. “Their quality jogs my memory of the OG Lulu stuff I fell in luxuriate in with.”

And that sentiment isn’t correct restricted to Reddit.

Matt Ryan, a Boston-based marathon runner, law pupil and self-proclaimed Lululemon loyalist, says Rhone has taken over a severe allotment of his closet.

Related: Lululemon accuses Costco of copying its yoga pants, assorted products

“Honestly, I mediate Rhone shirts may very effectively be better than Lululemon,” he urged me.

He smooth loves Lululemon but says Rhone’s tell shirts and button-downs are ideal: versatile ample for long runs and polished ample for law college lifestyles.

Rhone isn’t attempting to be a more affordable model or a lookalike. It’s taking part in within the same space with premium materials and polished performance wear, and looking on whom you query, it’s if truth be told outperforming Lululemon.

And for a growing selection of fellows, it’s now now not correct any other. It’s the crawl-to.

How Rhone is constructing momentum previous Lululemon’s shadow

Rhone isn’t new, but it undoubtedly’s in the end breaking into the mainstream.

The trace was as soon as based in 2014 with a undeniable mission: excessive-performance tools for men who care about vogue, quality, and sweat.

Over the years, it’s earned a right disagreeable via interesting designs, premium fabrics love GoldFusion (an anti-smell tech), and a swish dazzling that works correct as effectively within the gymnasium as it does in a assembly.

And it’s now not correct customers taking look.

More on retail:

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• Nike, Adidas face rising threat on the golf direction
• Hoka, Ugg maker raises red flag on demanding buyer habits

Rhone has been growing its retail presence via pop-usaand retailer-in-retailer ideas at Equinox and judge Nordstrom locations.

It’s also investing heavily in e-commerce and neighborhood, with parts love deepest having a sight products and companies and on-quandary vogue consults — a transfer that mirrors a couple of of Lululemon’s most winning articulate plays.

In line with Grand Uncover about Research, the global men’s activewear market was as soon as valued at nearly $147 billion in 2024 and is anticipated to surpass $230 billion by 2030.

Which plan brands offering polish, performance, and versatility are within the best quandary to salvage big.

In assorted words: Rhone is rising — and it’s now not using on hype. It’s earning its quandary in closets, one shirt at a time.

Related: Nike raises costs and puts the blame purely on tariffs