This new AI tool could change how you shop for makeup

I could admit it. I currently maintain four different foundations and two tinted moisturizers sitting on my self-esteem.

Now not one amongst them truly fits my skin. They’re all either a little too orange, a splash too gray, or supreme in the retailer lighting fixtures and completely off in pure light.

So when it involves being frustrated with make-up browsing, I accumulate it.

You scrutinize something trending on TikTok or Pinterest and deem, “That can work for me.” But then you aquire it, are attempting it, and ticket over once more...it doesn’t. It’s no longer that the product is bad. It’s comely no longer made for you.

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That’s why when I noticed the press open a pair of new AI-powered tool from E.l.f. and Pinterest, I was once in an instant intrigued.

It promised to research your face (sure, actually your selfie) and deliver you which colors truly work with your skin tone, distinction, and brightness.

Now not comely vibes. Now not comely influencer guesses. Right, personalized coloration prognosis in seconds.

And the suitable part? It’s completely free.

E.l.f. and Pinterest open personalized AI class tool

The tool, known as "coloration E.l.f.nalysis," lives on a dedicated microsite. All you need to construct is upload a selfie (or take one in exact time), and the AI will accumulate to work.

It scans your image for 3 key issues: hue (warm or cool), cost (your level of distinction), and chroma (interesting vs. muted).

In other words, it figures out your "coloration season." You is often a Comely Summer, a Deep Autumn, or one amongst the other 12 adaptations that coloration theory enthusiasts on TikTok are smitten by.

And in role of leaving you with a vague brand, the tool offers you something far extra worthwhile: a curated Pinterest board filled with shoppable E.l.f. products that complement your sides.

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Certain, the AI truly builds a non-public browsing journey for you, total with make-up ideas that suit your skin tone, undertone, and class.

To invent the tool, E.l.f. labored carefully with Pinterest’s insights team to research search, attach, and perusing habits from over 1.6 billion class-linked queries.

Searches for “coloration season prognosis” jumped 22x up to now three hundred and sixty five days — so yeah, other folks are into it.

In other words: this isn’t a gimmick. It’s no longer comely neat...it’s giving the other folks what they’re actually browsing for.

E.l.f. doubles down on personalization with AI and Pinterest

E.l.f. didn’t comely stop at product ideas. They additionally teamed up with Pinterest creators to invent season-particular deliver, turning coloration theory into a scroll-stopping journey tailored for Gen Z.

From Pinterest’s new collage instruments to Belief Ads with paid partnerships, Pinterest is making sure this thing hits exact when inspiration (or let’s be exact, boredom scrolling) strikes.

This open additionally comes at a strategic time. Pinterest comely rolled out a suite of AI-powered browsing sides (alongside side auto-collages and improved pattern forecasting) designed to relieve users in-platform and pass them from inspiration to aquire faster.

For E.l.f., a imprint already identified for shiny, custom-ahead advertising and marketing and marketing, the pass reinforces comely how dedicated they're to staying ahead of dispositions and deepening customer loyalty thru personalized experiences.

They’re even debuting coloration E.l.f.nalysis at this three hundred and sixty five days’s Cannes Lions World Pageant of Creativity, showcasing the tool to media insiders and entrepreneurs alongside a mini styling journey.

Base line: this AI tool isn’t comely changing how we store — it’s redefining what personalized class seems to be take care of in 2025.

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