Trader Joe's rivals could learn a lesson from the cult favorite company
Trader Joe's and Patagonia are two brands with enviable approval from customers; competitors could learn a thing or two.

About a years ago, I sold an opulent Patagonia ski jacket, but after a pair of seasons, it stopped repelling water.
I known as a buyer carrier obtain and asked if there changed into a spray or rinse or one thing I could coat the cloth with so I could wear it in wet weather.
"No," she said. "But send the jacket serve, and we are going to replace it."
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