Video of Isha Ambani, Radhika Merchant doing Puja at Nita Ambani’s store opening goes viral, watch
Nita Ambani's flagship store Swadesh has opened doors for all in Mumbai from July 25. Here's the viral video of the Ambani bahus performing puja. Watch!

Nita Ambani, accomplice of Mukesh Ambani and one in all India’s high industrialists, is at this time in the headlines as a result of the outlet of her new flagship Swadesh store in Mumbai. Sooner than the delivery, the Ambani family gathered to compose a puja. Nita Ambani used to be seen performing the rituals alongside in conjunction with her daughter Isha Ambani and daughters-in-law Shloka Ambani and Radhika Ambani.
Swadesh is originate at Mumbai’s most iconic landmarks: the Eros Constructing in Churchgate. Reliance Industries inaugurated the Swadesh flagship store on July 25, 2025. Dressed in aged attire with heavy jewellery, Isha wore a miserable crimson Patola saree, while Radhika opted for a yellow-golden silk saree. Radhika wore a heavy, embellished swimsuit.

Radhika Merchant with Isha Ambani
Nita Ambani’s leer decoded
For the puja, Nita Ambani wore a pleasant Madurai cotton gharchola saree, which used to be hand-woven by Rajkot craftsman Rajshrinder in 10 months. What made this leer special used to be a hoop-delight in armband that had belonged to his maternal great-grandmother. This is an analogous armband Nita wore on her wedding day. She now intends to plug it on to her daughter Isha and, in due path, to her granddaughter Veda Akash Ambani.

Nita Ambani
Within the intervening time, photos associated to the puja, as well to Nita and Mukesh Ambani’s wedding, were shared on Instagram from Swadesh’s decent account. The initiative, geared in the direction of conserving aged Indian handicrafts, is sprint by Nita Ambani’s Reliance Basis. These photos were released for the length of a puja organized sooner than the inauguration of Swadesh’s flagship store in Mumbai.

Nita Ambani and Shloka Ambani compose puja
What is Swadesh all about?
Swadesh is no longer your conventional store. It’s constructed on the basis that India’s handmade heritage deserves the highlight. From handwoven saris and hand-carved artifacts to textiles and décor from every corner of the country, Swadesh targets to develop a local where outmoded craft meets as a lot as date compose. The postulate is to no longer correct sell merchandise however to honour the expert artisans on the help of them.
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