Why now may be the best time to buy a luxury watch

The window of opportunity to buy may be closing in the secondary watch market.

Jun 15, 2025 - 18:30
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Why now may be the best time to buy a luxury watch

I totally worship my luxury stare.

It’s a two-toned Rolex Datejust with a mom-of-pearl dial — timeless and aesthetic.

My mom talented it to me for a huge birthday after in moderation hunting for the good fragment within the secondary market.

She told me that procuring for pre-owned used to be the neatest system to shop for a stare admire this. You'd acquire iconic designs, customarily at better prices, while skipping the prolonged waitlists and hype around new releases.

Connected: Cartier shares space with Dior, North Face, Victoria’s Secret

That advice has stuck with me. And now, for somebody eyeing a luxury timepiece, the secondary market may yet again be the neatest hassle to scrutinize, as a minimal if you act soon.

Even this day, that stare sits proudly on my wrist and jogs my reminiscence of the fun of being given one thing special and of the facility of procuring for pre-owned.

Luxurious watches carry more than lawful space or craftsmanship. For many investors, they label foremost lifestyles milestones or inner most achievements.

The pre-owned market has opened the door for more other folks to take part in that world, with out the waitlists or attach tags linked to ticket-new pieces.

But admire any market, timing matters.

This in overall is a orderly moment to buy a luxury stare.

Image source: Leon Neal/Getty Images

Luxurious stare resale market is heating up again

After years of declining prices and sluggish gross sales, the secondary luxury stare market is showing indicators of a rebound.

A new file from Cognitive Market Compare learned that global secondary stare gross sales rose about 10% in 2024. Analysts deem prices will possess bottomed out, hinting that fee is starting place to climb again.

That’s a valuable shift after a duration when pandemic-fueled build a matter to caused a surge in resale prices, followed by a steep cooldown.

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Celebrated devices from Rolex, Patek Philippe, and Audemars Piguet saw resale values drop sharply over the final two years, which kept many investors on the sidelines.

However the most fresh records suggests investors are initiating to near reduction, and with them, increased competition for sought-after pieces.

What this means for secondary stare market investors and sellers

For customers, this would picture a rare window of opportunity.

Costs are stabilizing, but haven’t yet returned to their outdated highs. That system it will likely be imaginable to search out offers if you transfer snappy.

It’s additionally a key moment for stare homeowners. If the market continues its rebound, values on pre-owned pieces may like within the months ahead.

Luxurious resale platforms admire Chrono24 are already reporting an uptick in hobby and exercise. And with the secondary market transferring again, both investors and sellers needs to be staring at closely.

And the market has room to grow. Cognitive Market Compare initiatives the worldwide pre-owned luxury stare market will attain approximately $43.65 billion by the terminate of the decade, up from about $26.83 billion in 2024.

For investors hoping to derive a dream fragment, acting now may be the wisest transfer.

For sellers, this rising momentum is price staring at closely.

Connected: Luxurious outerwear ticket avoids tariffs as opponents try to exit China

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