A major airline just left Musk’s X over 'hate' and 'disinformation'
The carrier quipped that it decided to “locate our nearest X-it.”
Ever since Elon Musk completed his acquisition of Twitter in October 2022, the platform that he then renamed to X has undergone some pretty drastic changes.
On top of losing approximately 25% of its active every day users in the U.S. in both years that followed, X has experienced a diminished reputation with some companies as a chief place where they keep up a correspondence with their customers.
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Austrian Airlines says it ‘took a moment to find the closest X-it’
On the tip of October, Lufthansa (DLAKF) -owned Austrian Airlines made a final X post saying that it “took a moment to find the closest X-it.”
A spokesperson similarly explained that “Austrian Airlines is leaving the platform X, as an increasing spread of hate, agitation, and disinformation is perceptible and this is often the reason now no longer well matched with our values.”
The airline added that it is able to continue to speak with travelers on platforms equivalent to TikTok, Meta’s (META) Instagram and Facebook, and LinkedIn.
Austrian Airlines was acquired by Lufthansa in 2009 but, along with Swiss Air, has been maintained as a flagship carrier and separate brand for tourists who fly into the country with an airline that has “Austrian” in its name.
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While now no longer all airlines have been as active in announcing it, many have prove to be significantly less active on the social media platform during the last two years.
Other Lufthansa brands equivalent to SWISS, Brussels Airlines, EuroWings and Lufthansa itself are still asserting their accounts on X but have in most cases scaled down their presence on it.
Dear guests, you are going to most likely stay connected with us on Instagram, TikTok, Facebook & LinkedIn. Be at liberty to be successful in out anytime via our Austrian App or at https://t.co/YLEBDoRZ3z. p.c.twitter.com/nzurTdxHOb— Austrian Airlines (@_austrian) October 31, 2024
These are the other airlines that significantly scaled down their social media presence recently
While it still posts regular updates, United Airlines (UAL) suspended its advertising on X on the tip of 2022. Air France and KLM, both element of the Air France-KLM (AFRAF) group, announced that they stopped communicating with customers straight away on X in 2023 after Musk implemented changes charging for such features.
“Since Twitter has changed their conditions, our customer make stronger by direct message on this network is unavailable,” Air France said on the time.
Threads, the Meta social media platform that launched in the summertime of 2023 and has been quickly growing in popularity amid the Twitter exodus, is yet to catch on as a significant platform for airlines.
United and Delta Air Lines (DAL) have accounts on which they do now no longer post on an everyday basis. United’s last post was in July 2024, while Delta has made about a posts after joining in 2023 but has now no longer been active since.
Ryanair (RYAOF) , the Dublin-based airline known for its innovative social media strategy and use of self-deprecating humor, is a couple of the active airlines on the platform.
“Imagine hating me and I'm just travelling around Europe for €14.Ninety nine,” Ryanair writes in its latest Threads post.
“It’s never okay to take your shoes off onboard btw,” reads every other post upvoted by more than 7,300 people.
One more report by social media analytics company Emplifi calculated that Instagram was the social media platform within which travelers with questions were probably to get a response from the airline — 27% of those who contacted a chief U.S. airline through Instagram’s direct message got a response.
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