Amazon faces backlash from users over upcoming change to Prime service

After Amazon announced to customers in September that advertisements will become a part of the Amazon Prime Video experience in 2024, the online retail giant finally put a date on that promise in a new email sent to customers, causing a spark of outrage.

“Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time,” read the email. “We aim to have meaningfully fewer ads than linear TV and other streaming TV providers.”

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Amazon also indicated in the email that there will be no change to the price of Prime membership, but for an extra $2.99 a month, customers can sign up for an ad-free subscription.

Many users on X took to the social media platform to air their frustrations with Amazon on the new change, with some users claiming that they will jump ship from Amazon Prime altogether.

I guess @amazon needs the money. Starting end of January, it’ll cost you an extra $2.99 a month to watch your Prime Video movies/TV without ads. Really shameful, considering the recent yearly big price hike to subscribe overall.— Terri Corigliano (@TerriOnTVPlus) December 27, 2023

Unfortunately, their advertisements will probably be more entertaining than the stale movies and shows you get on Amazon prime.—