Amazon is selling a 'very pretty' digital watch for $13, and reviewers say it'll last for years

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Why we love this deal

Sometimes, you really do just need a device or accessory that's simple, straightforward, and — perhaps best of all — inexpensive. But budget-friendly doesn't have to mean poor quality or a short lifespan. With a good, reliable option like Armitron's digital sports watches, you can save a ton of money while still getting the basic functionality, understated style, and longevity you might expect from something a whole lot pricier.

If you're ready to invest in a simple, affordable digital watch that's sure to look great with any outfit, Amazon is selling the $25 Armitron Sport Chronograph for just $13 at the moment. It fits any wrist, it comes in a ton of fashionable colors, and it should last you for years to come.

Armitron Sport Chronograph, $13 (was $25) at Amazon

Why do shoppers love it?

Shoppers who have tried this watch firsthand say it's "very pretty" and love its mix of a smaller profile with a clear, easy-to-read display. They also, of course, love that it's so affordable despite the high quality and value it offers. The resin strap is easy to adjust for any wrist size, the silver face is attractive, and the case is remarkably sturdy for this price point. It looks nice enough to get a lot of compliments, but it's also relatively minimalist for a digital sports watch. Most of its overall look comes from the color you choose, so you can buy a couple and make it part of any favorite outfit.

"This watch is epic," said one reviewer. "I'm obsessed with the hot-pink color I chose, and it works super well. It shows the date, has alarms, a stopwatch, and a light, and it's very easy to set. It arrived with the correct date already, but it also has a setting that lets you designate a second time zone, which is super convenient. This has been my friend's go-to watch for years."

Related: Walmart is selling a smartwatch for just $25, and shoppers call it 'a great value'

Details to know

• Sizes available: One size fits all; it comes with a highly adjustable resin band.
• Color options: This watch is available in about 31 different colors and styles on Amazon, but pricing varies from one option to the next.
• Movement: Quartz (battery included).

What's your favorite color? Armitron should have it here, as its Sport Chronograph is available in 31 different colorways via the Amazon listing alone. Pricing will vary from color to color, but you'll save a ton of money on the black-and-silver, purple, or all-silver watch.

This watch features a buckle-style clasp and resin strap that you can adjust to fit even the smallest wrist, and it's waterproof up to a depth of 330 feet (or 100 meters), so it should hold up to the elements (or a lot of splashing) while you're out adventuring. Its round, matte resin case has a diameter of 26.9 millimeters. It's also equipped with an acrylic dial and a clear, easy-to-read digital display.

Shop more deals

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• Amitron Sports Digital Chronograph, $16 (was $25) at Amazon

Need a nice, simple watch you can wear to the gym, out on your morning run, or while you're traveling between time zones for work? Armitron's got your back with unbeatable value. For a limited time, save 46% on an Armitron Digital Sports Watch with this trending deal at Amazon.