'Bougie Broke' Videos Are Ripping Up the Internet -- Here's Why They're So Controversial
Videos of influencers talking about "bougie broke" could help fuel important money conversations.
They used to be called "first world problems" but, in 2023, new generations are more likely to call it "bougie broke" — overspending on Amazon (AMZN) - Get Free Report or eBay (EBAY) - Get Free Report purchases, putting an expensive trip to Italy on a credit card or having a disproportionate chunk of one's paycheck go toward leasing an extravagant car.
Videos with the hashtag "bougie broke" have more than 7.9 million views on the ByteDance-owned TikTok.
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In one TikTok video with nearly 500,000 views, influencer Paige Butts shows off a Louis Vuitton tote with nothing inside either the bag itself or the attached coin purse as a way to satirize how some content creators promote lifestyles that they could not actually afford — whether because they get these luxurious items temporarily as part of partnerships or get themselves into debt portraying a lifestyle outside their means.
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The One Thing You Need to Know About Those 'Bougie Broke' Videos
"Have you ever been broke but no one believes you because you don't look like a broke person?" the narrator in another popular TikTok series says over footage of infinity pools, first-class meals and immaculately designed homes. "The thing is, like you broke, but like a bougie broke, like you 'broque.'"
The overlay has become popular and a number of accounts have started adding it to videos from their lives to tell followers "I'm really not as rich as you think."
"actually though I partner with hotels and get paid by them but still like to spendddddd," travel influencer Sam McClendon says in another video.
@sammcclendon when people ask me how I afford to travel
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