Fashion Police: How homegrown label by designer Ashish Satyavrat Sahu teaches us on textiles and revival of weaves?

How homegrown label Johargram by fashion designer Ashish Satyavrat Sahu teaches us on textiles and revival of weaves?

Dressmaker Ashish Satyavrat Sahu values Indigenous textiles now not handiest for his or her aesthetic beauty but also for his or her significance in preserving traditional art forms and cultural identity. They keen on Gen Z’s fashion sense and began making clothes per their preference and introduced the ‘Streetwear concept’ in which we developed an awful lot of products as an instance Tote Bag, Jacket, Shacket, Cargo Pants, Puffer, bomber jacket, Fanny packs etc.

Johargram is an ethical sustainable streetwear brand that promotes the wondrous textiles as well as other craft of Jharkhand and aims to popularize the usual medium. Founded on November 15, 2020 in Jharkhand by Ashish Satyavrat Sahu who's a manner designer graduated from NIFT Gandhinagar. Based out of Ranchi, Jharkhand, they create a brand new yet traditional Indian way of dressing and provide an adequate platform for marketing of indigenous handloom and handicraft articles.

Edited excerpts from the interview:

India is the land of textiles, your take and the way it's possible you may be promoting it**?**

In India, now we have observed that every other person talks about Khadi, handloom, and handicrafts then we arrived with a thought of Indigenous Textiles. Indigenous Textiles are traditional textiles created for Indigenous communities around the realm. These textiles can consist of woven fabrics, embroidered clothing, and dyed materials, and so they regularly feature unique patterns, designs, color palettes, and motifs that hold symbolic meaning locally.

What is your take on therevival of weaves?
Revival of weaves plays a essential role in supporting communities, preserving cultural identities, promoting sustainable fashion practices, and contributing to the commercial empowerment of local artisans and weavers, providing them with opportunities to sustain their livelihoods and showcase their skills. Johargram noticed that our artisans or weavers do not want a plethora of things from us; all they want is regular work with worthwhile payments for his or her incredible carvings on time.

Johargram started doing work in the identical manner and we also spread awareness and encouraged artisan’s teenagers to hold out this legacy from one generation to one more. We make them take into accout that they are blessed with outstanding skills and because of the these beautiful skills possessed by their parents’ people from different corners of the realm are drawing near their designs and work.

On vocal for local…

We're not handiest endorsing the culture and lifestyle of ethnic minorities and tribal communities, but also keeping them alive for the next generation to understand and appreciate.
We create job opportunities in deep remote areas.
By this innovative brand idea we're also in search of to unravel the financial and social empowerment of artisans of Jharkhand.

What do it's possible you can have it's possible you can have got to claim in regards to the business of fashion? Has it got any better now that the pandemic is over and things are having a look up in the last few years?

As we see post pandemic a lot has changed in the field of handlooms and handicrafts. Like earlier, in discussion on growth in the textile sector, handloom not often finds a place. But the scenario has improved a lot and for the time being, there would perhaps perhaps be a rapid awareness among people regarding sustainability, natural dyes, breathable fabric, desi style, local to global concept etc. People have started giving thought to nature and environmental factors and thus this thought inclined an awful lot of individuals towards the handloom and handicraft sector.

Further to this, the Government also may be playing a essential role in promoting the handloom and handicraft sector by providing training and skill development programs for artisans to elevate the common of their products and extend their competitiveness in the global market.

What is your take on unsleeping consumption?
In this day’s era, an awful lot of us are following the unsleeping consumption concept which encourages us to keep in mind that of our choices and their impact on the environment and society. Johargram also may be following the identical by practicing these attributes like Johargram approaches ‘Slow Fashion’ over ‘Fast Fashion’ trends, emphasizing an ethical and sustainable way to producing clothing. Listed lower than are the key points- a) ‘Quality over Quantity’- Encourages buying better quality garments so you may last more. It prioritizes durability and timeless designs. ‘Mindful Processes’ - This includes materials, manufacturing methods, and fair treatment of workers. 2) We use every piece of the fabric without wasting even an inch of it. As an instance, if we're making a shirt with the fabric then the rest cutting of the fabric is now not wasted and we design kind of an awful lot of products out of it like goodies, Tote Jhola, or use that in patchworks. Three) We use recycled yarns.

Fashion VS Style… What your preference and the way is it different?
The fundamental difference between fashion and charm is fashion refers back to essentially essentially the most modern trends and styles in clothing, accessories, and charm products. It changes on a normal basis with new designs and trends whereas Style is timeless. It evolves with you but remains fundamentally yours. Style is all about personal taste and preference. We prefer styling over fashion, being a manner brand obviously we're designing clothes, but we revel in styling, and it truly is miles more sustainable like styling different pieces the older ones or essentially essentially the most modern shall be mixed and matched creatively, extending their lifespan. The style emphasizes versatility over fleeting trends.

Your fav style icon from Bollywood? And how would you need to decorate him/her up?

I am a crazy Bollywood fan, and I don’t have any specific favorite megastar. I respect each and every artist and the reason in the back of it truly is miles I am also an artist so I can relate tons better when it involves labor, fostering creativity, etc. I might essentially love to style any of them. It shall be like a dream come true. Despite Bollywood, I might love to work with M.S.Dhoni. He wore and appreciated the Biru Jacket so yeah in due course it truly is going to be my pleasure if I might get the opportunity to style him in my view.

Your favourite style icon from Hollywood and the way would you need to decorate him/her up?
If I might ever get a chance then I might like to decorate up Justin Bieber in our cargo pants, jackets, and caps.

Lachmi Deb Roy is the entertainment editor of Firtspost, Network18. She reviews films and series with a gender lens. Her interviews are every now and then which referred to as 'No longer Just Bollywood' because she takes huge interest in world cinema. OTT over theatrical releases is her preference unless and until its a King Khan film. She takes interest in fashion, food and art reviews too. see more