Flag this: How political parties are trying to hijack BJP’s grand ‘Har Ghar Tiranga’ campaign

“Har Ghar Tiranga” has become the buzzword this August. The Bharatiya Janata Party’s (BJP) campaign to hoist at least 20 crore flags in houses across the country from August 13 to August 15 to celebrate India’s 75th Independence Day is gaining momentum. The sale of the Tricolour has soared, patriotic fervour has gripped the country, and politicians are doing what they generally do – competing with each other to prove their love for the country.

Also read: India@75: Inside the country’s only certified flag-making unit in Karnataka

Rivals of the BJP are jumping onto the Tiranga bandwagon – launching their versions of the flag initiative, albeit at a much smaller scale.

We take a look at what the saffron party is doing and how others are trying to match up.

BJP’s motorcycle rallies, Tiranga Yatras, and more

As part of the ‘Azadi ka Amrit Mahotsav', the government’s grand programme for this Independence Day, several MPs, including central ministers and young parliamentarians, took part in a motorcycle rally in Delhi on 3 August that originated from the historic Red Fort.

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A post shared by Smriti Irani (@smritiiraniofficial)

The ‘Tiranga Yatra’ is also catching on. The BJP’s Karnataka unit took out a rally in Bengaluru on Tuesday, which saw several party workers carrying the national flag as they walked the streets.

“Glimpses of the Tiranga Yatra organised by the @BJP4Karnataka Byatarayanapura Mandal in Namma Bengaluru. Every time I hold Our National Flag in my hands, I feel energised and motivated to contribute even more to Our great Nation. Bharat Mata ki Jai,” tweeted BJP National General Secretary C T Ravi, who lead the yatra.

Glimpses of the Tiranga Yatra organised by the @BJP4Karnataka Byatarayanapura Mandal in Namma Bengaluru.

Every time I hold Our National Flag in my hands, I feel energised and motivated to contribute even more to Our great Nation.

Bharat Mata ki Jai