How much is Bad Bunny paid to perform at the Super Bowl halftime show?

Drawing more than 100 million viewers, the Super Bowl Halftime Show is one of the world’s most-watched performances, having featured A-list headliners like Michael Jackson, Beyoncé, Lady Gaga, and Kendrick Lamar over the years.

Gearing up to perform at the 2026 Super Bowl in San Francisco is Bad Bunny, the 31-year-old Puerto Rican sensation who amassed 19.8 billion streams on Spotify in 2025, making him the year's most-streamed artist. His massive listenership is a testament to the growing popularity of Latin music worldwide.

This choice was controversial, however, since Bad Bunny himself had vowed in September 2025 that he wouldn’t be touring in the U.S. for fear of ICE raids at his shows, since his fanbase is predominantly Hispanic.

Even though MAGA supporters criticized the NFL’s decision to have Bad Bunny as its Halftime show star—President Doland Trump called his selection “absolutely ridiculous”—the NFL wisely realized that Hispanic viewers make up one of their most important new demographics. Latino viewership increased 11% and Spanish language broadcasts were up 34% in recent years, and so, by tapping into Bad Bunny’s global appeal, the league demonstrated how serious it is about building new communities of fans.

After all, fans are the reason Bad Bunny is doing this.

Still, lending his time and talents to the 12-minute performance seems like a generous move on Benito’s part, considering that he’ll hardly receive a dime for his efforts.

How much is Bad Bunny paid to play the Super Bowl halftime show?

Bad Bunny's compensation for his 2026 Super Bowl halftime show performance is likely negligible for the millionaire pop star. If past halftime show performances are any indication, he'll likely only make several hundred to several thousand dollars for his performance on top of expense reimbursement.

And by the way, this isn’t Bad Bunny’s first appearance at the Super Bowl. He previously appeared with JLo and Shakira at the halftime show in 2020.

Related: The highest-paid artists on Spotify (& how much they’ve made)

How much are Super Bowl halftime show performers paid?

Contrary to popular belief, the NFL does not compensate its Halftime show performers, aside from a “union scale” fee, usually of just a few hundred dollars. This rate is determined by the Screen Actors Guild (SAG-AFTRA), which also represents musicians and dancers.

• According to Newsweek, Jennifer Lopez and Shakira made $1,030 apiece for their 2021 performances. Dancers received $607 per day, including rehearsals, while performers who were not SAG-AFTRA members were paid $15 an hour.
• Usher made $671 for his 2024 halftime show performance and about $1,800 for rehearsals, Sports Illustrated reported.
• The NFL does cover travel expenses, Parade notes, including lodging, for the duration of the performer's time at the Super Bowl.

Considering these factors, why would performers say yes?

The answer is simple—exposure.

@applemusic

El 8 de febrero, el mundo bailará #AppleMusicHalftime #SBLX @Bad Bunny ♬ original sound - Apple Music

Why do performers play at the Super Bowl for free?

Super Bowl halftime show performers may essentially play a “free gig,” but the visibility they receive from the event is priceless.

For instance, they enjoy dramatic spikes in music sales:

• After Kendrick Lamar performed “Not Like Us” in 2025, streams of the song increased by 430% on Spotify, Forbes reported. He was able to leverage this further later that year by launching a stadium tour with SZA that sold $360 million in tickets.
• Streams of JLo’s music jumped 335% after her performance at the 2020 Halftime Show, while her co-star, Shakira’s, increased 230%, according to Newsweek.
• Billboard reported that Justin Timberlake’s Halftime show performance in 2018 boosted streams of his music by 534%.

The halftime show platform can also help to define—or redefine—a musician’s place in the cultural zeitgeist. Beyoncé, Rihanna, and Kendrick Lamar all made bold artistic statements during their performances that, in the process, gained them new audiences.

Some artists, like The Weeknd and Dr. Dre, even spent millions of their own dollars to ensure that their shows met their artistic approval. The Weeknd reportedly added $7 million to his elaborate 2021 show, while Dr. Dre is rumored to have invested roughly the same amount in his 2022 performance.

Fresh off his three wins at the 2026 Grammys, including Album of the Year for DeBÍ TiRAR MáS FOToS, Bad Bunny has already established himself as not only one of the most popular artists of the decade, but he also used the moment to speak out against ICE, making him one of music’s most socially conscious artists as well.

Playing at the Super Bowl will only cement his legend.

What is Bad Bunny’s net worth in 2026?

According to most sources, Bad Bunny has an estimated net worth of $100 million in 2026—double what he was worth in 2025, according to Cosmo. Forbes said he earned $66 million in 2025 alone, which landed him the #10 spot on their list of the year’s highest-paid musicians.

Another $30 million came from the 19.8 billion streams of his music on Spotify.

But the bulk of his earnings came from his 30-show Puerto Rican residency, No Me Quiero Ir de Aquí (I Don't Want To Leave Here). It is estimated to have boosted the island’s economy by anywhere from $176.6 million to $733 million.

Bad Bunny’s early life and music career

Benito Antonio Martínez Ocasio was born on March 10, 1994, in Bayamón, Puerto Rico. His family was working class; his father, Tito Martínez, was a truck driver, and his mother, Lysaurie Ocasio, was a school teacher. He has two brothers, Bernie and Bysael.

Bad Bunny’s mom was very religious, and his childhood at church played a role in his becoming a musician, he told The Fader (as reported by People). When he was 13, he was invited to join his church choir. In 2016, he began uploading his own music to SoundCloud.

His breakout came with early singles like “Diles” (2016) and “Soy Peor” (2016), which led to a record deal with Hear This Music.

Just six years later, Bad Bunny’s World’s Hottest Tour (2022) became one of the most popular ever for a Latin artist, grossing over $435 million.

His ability to blend genres, infusing traditional Latin rhythms with trap, pop, rock, and soul, has allowed him to top charts and make history in the process.

DeBÍ TiRAR MáS FOToS was the first Spanish-language album to ever win an Album of the Year Grammy. Bad Bunny took home the trophy on February 1, 2026.

Bad Bunny’s business deals

Bad Bunny’s success doesn’t stop at music. He’s co-owner of the Puerto Rican basketball team, Los Cangrejeros de Santurce, as well as a Gekkō, a Japanese steakhouse in Miami’s Brickell neighborhood.

He has also collaborated with major brands like Gucci, Adidas, Corona, and Pepsi. He’s appeared in Bullet Train (2022) and Happy Gilmore 2 (2025), hosted and performed on Saturday Night Live, and is even a character in the pro wrestling video game, WWE 2k23.

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“He has a finger on the pulse of culture like no one else,” Spotify’s head of music, Jeremy Erlich, told Forbes. “He’s dictating what culture becomes.”

Bad Bunny’s personal life

Bad Bunny is fluid in his sexual identity, telling The Los Angeles Times: “At the end of the day, I don't know if in 20 years I will like a man. One never knows in life. But at the moment I am heterosexual, and I like women.”

He received the Vanguard Award for allyship from GLAAD in 2023.

He has been linked to jewelry designer Gabriela Berlingeri from 2017–2022 and model Kendall Jenner from 2023–2024. They even appeared together in a Gucci campaign.

Bad Bunny’s real estate portfolio

Bad Bunny is rumored to own multiple properties in Puerto Rico, but details are scarce.

According to Architectural Digest, he also owns homes in Los Angeles, including an $8.8 million Hollywood Hills estate that’s perfect for entertaining, and a $8.4 million Bird Street hideaway that he purchased from Ariana Grande.

In addition, Bad Bunny’s fans had the chance to spend the night on the 53-foot matte black semi-truck that appeared on the cover of his 2021 album El Último Tour Del Mundo. The rental rig was available on Airbnb for just $91 per night—in honor of his 9.1 billion streams on Spotify that year.