Iconic breakfast chain slashes menu, cuts promotions

IHOP has been experiencing a tumultuous time currently, facing multiple quarters of continuous identical-store gross sales declines, with similar gross sales down 2% in 2024 in contrast with the year prior.

To receive its industrial wait on on goal, IHOP impulsively shifted its offerings to simplify its menu and food preparation operation, introducing the new "Pancake of the Moment" promotion.