India tops Snapchat’s Digital Well-Being Index, 60% of parents check if their kids are safe online

In an era where online safety is paramount, especially for young users, Snap Inc. has released its second edition of the Digital Well-Being Index (DWBI), shedding light on the psychological well-being of Gen Z online. The report, which surveyed 9,100 respondents across Australia, the UK, the US, France, Germany, and India, underscores India’s leading position for the second consecutive year.

The report also suggests that at least 60 per cent of Indian parents are well aware of online safety issues and routinely check in on their children and their online activities.

According to the DWBI findings, India secured an impressive overall score of 67, with a notable emphasis on parent-child engagement in online safety practices. Over 82 per cent of Indian parents turn to their teenage children for technical assistance, reflecting a strong bond and open communication channels within families. Moreover, 60 per cent of Indian teens actively seek guidance from their parents when confronted with online risks, demonstrating a proactive approach to safety.

The report highlights Indian parents’ reliance on teens for technical support, with 64 per cent seeking guidance on software applications and an equal proportion seeking assistance in navigating social media platforms. This collaborative effort between parents and teens has contributed to India’s remarkable achievements in online safety, surpassing nations like the US, the UK, France, Germany, and Australia.

Uthara Ganesh, Head of Public Policy, India and South Asia, Snap Inc., expressed appreciation for India’s strides in promoting a healthy digital parent-teen relationship. “The DWBI findings this year highlight a reciprocal exchange of support and open conversations between teens and parents in India regarding online safety. This demonstrates an encouraging evolution of the parent-teen relationship in the digital age. It’s heartening to see a nation with a significant number of internet users leading the way in promoting a healthy digital parent-teen relationship. As a company that prioritizes safety and well-being for all our users, we remain committed to fostering and enhancing this positive trend,” he said.

As digital interactions continue to shape daily life, the proactive involvement of Indian parents in online safety initiatives serves as a model for global best practices. With a focus on collaboration, education, and communication, India sets a high standard for fostering a safe and responsible online environment for its youth.