Nostalgic breakfast treats move to the ice cream aisle

Food brands are looking for ways to take advantage of nostalgia surrounding beloved snacks.

Jun 2, 2025 - 22:30
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Nostalgic breakfast treats move to the ice cream aisle

What is it about Pop-Tarts that makes them so not easy to resist? The crispy flaky crust? The gooey middle? The scent of a shrimp burnt sugar?

Whether you fancy them appropriate out of the bundle or toasted to perfection, Pop-Tarts are no doubt the best lope-to "breakfast" for anyone who's in a escape and had been responsible pleasure for breakfast or a boring evening snack for over 60 years.Light on protein and nutrients, likely, but every once in a while, who cares?

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