Southwest Airlines wants to ruin its loyalty program, too
The airline has already been making a host of unpleasant changes passengers don't like.
Southwest Airways has spent the past few months slicing every little thing longtime customers like about the airline.
The company, which ragged to be all about having optimistic pricing without a hidden expenses, has determined to tumble all of that in desire of heaps of expenses. Southwest Airways made its popularity by no longer charging for checked baggage.
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That easy act made it different than every other airline.
No longer every buyer cherished launch seating, Southwest’s longstanding policy of no longer selling assignments. As an different, other folks may per chance pick out irrespective of seat they wished when they boarded the plane.
That did trigger some confusion, merely due to it used to be very different than what another airline offered. Peaceable, Southwest passengers were no longer precisely clamoring to be charged extra for assignments.
Basically, Southwest has determined to sacrifice the issues that made it different — and that customers truly truly loved — for the base line. Sure, businesses desire to invent money, however there are many different ways to attain that.
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